• Helps us find out what way contact is made with clients: do sales person kindly welcome customers, smile, and tries to help finding solution, how long client has to wait until sales person service him...)
• Mystery shopping offers information on relation to client as well as detailed information on what is offered to client.
• ICC/ESOMAR International Code states that companies which order this kind of research are aware that research is to be done, but must not know when this research is going to take place.
• Positive consequences are improving relation with clients because they do not know when they will be questioned.

• Research goal of mystery shopping is to enable management to focus on service improvement for the consumers, giving them information about quality of their services.
• Mystery shopping enables simple “watching” of specific stadiums of sale process focusing on specific criteria, for example, clean sale space, waiting time, time spent with sale person, using the equipment, respecting the standards which are set up by company and so on..
• It can be also, widen on to real participation where mystery shoppers in the role of consumers with a previously set up scenario.

During years Faktor Plus have developing public opinion scanner™ which enables insight in public opinion attitudes about different public matters, with special emphasis to political questions and social themes important to citizens.