• Methodology: This project is done on half year basis. Every research involves 1000 respondents, 15+ years, research is done using face to face interviews in households.

Pharmaceutical market overview™ offers you next information:

• Recognition of the brands in medicine in connection with flu and cold
• Advertising awareness of the brands in medicine in connection with flu and cold
• Knowledge of using the medicines, references, most often choice and reactions to brands
• Pharmaceutical company awareness
• Shopping factors
• Frequency of going to drug store
• Promo material in drug stores/monitoring
• Relationship to health and medicine
• Socio –demographic data