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:: 2. Brand Scanner ™ ::

Basic goal of Brand Scanner research refer tobrand analyses and measurement of their strength within the business areas in different product/service categories.
Brand Scanner analyses brand trough detailed analysesfrom different aspects, so the result would be detailed picture of the brand and its place on the market.
Except separate brand analyses, this Brand Scanner analyses involves general categorization of (rang) brands according to their strength (leadership) at the list of present brands in Serbia (domestic as well as foreign)
Brand Scanner is conducted at half year level, so we can get all the changes that occur during one year with a primary goal to improve and develop undeveloped parts of one brand
One part of the results will be published in media
Within Brand Scanner, next categories are analyzed:
Brand –LEADER, rank of all present brands on the market, according to their strength and place they have on the market.
Brand analyses is conducted in specific business area, and those refer to:
1. Banking market
2. Insurance
3. Telecommunications
4. Juice industry
5. Water industry
6. Bear industry
7. Coffee industry
8. Sport equipment
9. Computer equipment
10. Clothes
11. Shoes
12. Toys
13. Car industry
14. Media (printed and electronic)
15. Public sector
16. ….

ANALYSES IN SPECIFIC BUSINESS ARES REFER TO: